film, video & TV training | professional development
Multi-Platform Workshop

Multi-Platform Workshop: Production for the Digital Age
with International Digital Emmy Award Winning Producer
Marcus Gillezeau and featured guests
November 24-26, 2010
Studio 277 - Melbourne City Conference Centre
277 Little Lonsdale Street - Melbourne (cnr Swanston Street) - view map
presented by Open Channel. Supported by ![]()
Producers have to keep doing what they're best at – telling great stories. But the two big 'digital age' questions are: how can you tell great stories across multiple platforms, and how can you make money from it.
Marcus Gillezeau, Firelight Productions
Created specifically for screen content creators in film/TV production and digital agencies alike, the Multi-Platform Workshop will give producers the creative and business tools to tell a story and deliver it across multiple platforms. Held over three days, the workshop focuses on what creators can achieve now with available and evolving technologies and business models.
Led by International Digital Emmy Award Winning Producer Marcus Gillezeau (Scorched, Storm Surfers) the workshop consists of case studies, talks, practical workshops, round tables and networking with key players including: broadcasters, media and government agencies, Screen Australia and Film Victoria.
MULTIPLATFORM WORKSHOP SPEAKERS INCLUDE
Jarod Green, Producer, Beached Az
Jarod helped pioneer a new social-broadcast distribution model with ABC TV for the series Beached Az – a case study in successful online content creation – developing strategies for distribution across social networks, broadcast channels, mobile applications, online and retail. He is also a contributor and consultant to the NSW government on digital media, and is the social media ambassador for the Sydney Swans.
www.radicallove.com.au
www.abc.net.au
Arul Baskaran, Acting Head of Multiplatform Production, ABC
Arul Baskaran heads the Multiplatform Production department within ABC TV. In this role Arul is responsible for ABC TV's strategy around four areas: Internet broadcasting; convergent production, development of innovative new services, tools and applications, and creating websites and social communities around ABC TV content on the internet, on hand held devices and on emerging platforms. Arul is responsible for overseeing Australia's leading video podcasting service as well as the ABC's acclaimed iView on-demand internet television service. The Multiplatform team's projects have won a number of interactive media awards both in Australia and overseas. Prior to joining the ABC, Arul worked in New York and in Europe for digital agencies with a focus on broadband services and the intersection of television and the internet.
www.abc.net.au
Emma Moroney, Supervising Producer, Movie Network Channels
After a career spanning 16 years working in all manner of productions from large scale ad campaigns, to TV series including the seminal Secret Life of Us, and feature films such as Philip Noyce's Quiet American, in recent years Emma has produced a number of large scale TV events and series in the highly competitive multi-channel environment that is subscription TV. Developing and producing successful comedy series Chandon Pictures,The Jesters & now Small Time Gangster for Movie Network, Emma is always on the hunt for the next great script, featuring the next big thing and has a special interest in all things multi-platform.
www.mnc.tv
Marcus Gillezeau, Producer, Firelight Productions
Marcus has produced more than 30 hours of international prime-time television for major networks including ABC TV, Nine Network, SBS TV, Network 7, National Geographic, ZDF, Ch4 and Discovery Channel. Most recently, he received an International Digital Emmy® Award for Scorched, an all- media drama for Nine Network and nineMSN. His production company's transition from single- to multi-platform production provides a successful model for sessions on budgeting, scheduling, finance and monetization strategies.
www.firelight.com.au
Paul Callaghan, Freelance writer and independent game developer
Over the past 10 years, Paul has worked as a programmer, designer, writer, and teacher in the games industry in Australia and overseas. His credits include Men In Black 2 and Heroes of the Pacific. His cross-disciplinary experience has led him to an interest in linguistics, games as learning tools, meshing narrative with gameplay, character and story development, literacy and numeracy, and the philosophical underpinnings of how games work and what they can teach us about ourselves.
http://www.paulcallaghan.net
Additional speakers include:
Daniel Marks (Managing Director, Open Channel)
Brad Giblin (Digital Media Manager, Film Victoria)
Jenni Tosi (General Manager Industry, Development & Investment, Film Victoria)
Mike Cowap (Development Manager - Innovation, Screen Australia)
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