film, video & TV training | professional development
Understanding the Marketplace
| Discipline/s: | writing & directing | production |
| Level: | Advanced |
| Course code: | CUF60107FS/M4 |
| Date/s & times: | Register your interest training@openchannel.org.au |
| Contact hours: | 36 hours group study, plus online component |
| Places: | 10 |
| Fee: | $1,040 (full fee) |
| Prerequisites: | Applicants must have completed a Certificate III in Screen qualification or have equivalent industry or related experience. Must be a current Open Channel member - join Open Channel here |
This six-week professional development program in Sales, Marketing and Distribution is aimed at the next generation of Producers, Screenwriters and Directors. Participants examine the screen marketplace looking at contemporary and traditional methods of financing.
The tutors for this new course bring a wealth of experience and expertise on subjects that are simply not taught anywhere.
Sessions include guests from various markets such as Distributors, Sales Agents and Broadcasters, Industry lenders and Funding Agencies. Contemporary Markets include corporate investors/branded entertainment, examining online client potential and alternate revenue streams. Learn more about attending international sales markets and festivals to promote and sell your project.
Subjects include:
- Established and emerging business models & case studies
- Financing plan development
- Screen industry market research
- Distribution landscape
- Distribution – Rights
- Distribution - Before and After
- Theatrical Exhibition
- Home Entertainment
- Television
- Online/Cross Platform
- Ancillary Markets
- Using a Sales Agent
The program combines class time with an online learning component and provides core skills needed for the development of a finance and marketing plan for your longform (features and series) screen project.
Successful completion of the course can provide credit toward our full development-focused qualification program if you are interested in taking your studies further.
Who should do this course?
Any Writer, Producer or Director wishing to gain skills in script development.
Where can I go after this course?
Graduates leave with the skills and knowledge required to develop a marketing and financing plan for a longform screen project.
Are you interested in being Accredited for this course?
Participants enrolled in this program can at no further cost seek to be assessed on the skills learned through the course which will provide 2 Units of credit toward our Advanced Diploma of Screen & Media (Features and TV Series Development Program)
How do I Enrol?
Simply print an Enrolment Form using code CUF60107/M2 and return to us with payment to secure a place in the Short Course. See the Enrolment Form for details on how to pay.
Short Courses Application Form (pdf)
Tutors
This program features a range of experienced filmmakers, including Producers, Distributors, Sales Agents and Broadcasters, Industry lenders and Funding Agencies. A full list of speakers can be provided to enrolled students prior to commencement/ payment of fees. Past tutors have included the late Ian Sands, Hopscotch Films' Frank Cox, and film marketing professional Annette Smith.
Past Tutors: Consultant Tait Brady (ex Palace Films, ex FFC), Alan Finney OAM (Chair AFI), Seph McKenna (Head of Australian Production, Roadshow Films), Frank Cox (Distributor, Hopscotch), Andrew Mackie (Distributor, Transmission), Nick Batzias (Madman Entertainment), Mike Cowap (Screen Australia), Stuart Page (Film Victoria), Transmedia Producer Jim Shomos (Mordy Koots), Peter Tapp (ATO M) and Sara Finney (AFI).


