GENERATION NEXT: ONLINE VIDEO SESSIONS

> DOWNLOADABLE PDF PROGRAM

DAY ONE

KEY NOTE ADDRESS 

10.00am – 10.15am
Presented by Elizabeth Ferdon, YouTube

Elizabeth Ferdon is visiting Australia on an International Specialised Skills Institute Fellowship, supported by the Victorian Government and Open Channel.

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SESSION ONE – CHANNELLING YOUR CREATIONS

10.15am – 11.45am
How to build a successful YouTube Channel and Generate Income.

Elizabeth Ferdon (YouTube) discusses best practice in online video and how to monetise what you’re doing.

SESSION TWO – CREATING THE WORK

12.15pm – 1.45pm
What is working and why?

An insight into the elements needed to take your idea from conception to successful content. Hear from your peers as a selection of working content creators discuss how to develop and present great ideas that audiences respond to.

SPEAKERS
David Redman – Producer (Moderator)
Aaron McCann – Henry & Aaron
Christiaan van Vuuren – Bondi Hipsters
Michael Shanks – TimTimFed
Mark Samual Bonanno – Aunty Donna
Max Miller – Aunty Donna

SESSION THREE – BUILDING THE BUSINESS 

2.45pm – 4.15pm
How to be viable

So you’ve built a fan base on YouTube, what next? A discussion with leading experts about expanding layered revenue streams around a YouTube brand or idea.

SPEAKERS
David Redman – Producer (Moderator)
Andrew Taylor – Andrew Taylor Management
Liz Ferguson – General Manager, Base 79
Steve Crombie – Founder/CEO, Totem Network
Georgie Powell – Manager, Music Partnerships, YouTube

SESSION FOUR – BUILDING THE COMMUNITY

4.30pm – 6.00pm
For you and your project

How to use social media alongside other promotional and marketing strategies to build your brand while becoming an influencer and building communities of interest around you.

SPEAKERS

David Redman – Producer (Moderator)
Anthony Britten – Director, PlayMaker Digital
Harrison Engstrom – Community Manager, Sensis
Paul Arena – Digital Planner, Digital Arts Network
Beatrix Coles – Consultant, Screenherd

DAY TWO

SESSION FIVE – WHAT’S NEXT?

10am – 11.30am
What does online video mean to traditional media?

What is the natural progression for content creators expanding into traditional media? We explore the professional development opportunities provided through commercial broadcasters and funding agencies, and look at how online success can help filmmakers get ahead.

SPEAKERS
David Redman – Producer (Moderator)
Stuart Menzies – Former ABC2 Channel Controller
Elizabeth Ferdon – YouTube Los Angeles
MaryAnne Carroll – Executive Producer, Comedy, Seven Network
Jon Casimir – Head of Entertainment, ABC
Jenni Tosi – Film Victoria
Katy Roberts – Producer, Vice

SESSION SIX – OTHER OPPORTUNITIES

12.00pm – 1.30pm
Where else can your creations go?

How can creators work with other aggregators of content? How do production companies and online platforms plan to work with online creators in the future? This session explores both original content and distributing traditional content online, and also looks at how the advertising industry is engaging with content creators.

SPEAKERS
Justin Halliday – Digital Content Producer/Designer (Moderator)
Julie Eckersley – Producer, Matchbox Pictures
Paul Walton – Head of Production, Princess Pictures
Enzo Tedeschi – The Tunnel
Tom Maynard – Managing Director, Marquee Studios
Dean Prenc – Group Manager, Product and Licensing, Madman Entertainment

SESSION SEVEN – CROWDFUNDING

2.30pm – 4.00pm
Building financing and support

We explore the various options to successfully source finances and build a community for your next project, and Thomas Mai introduces the philosophy behind Mission Pozible.

SPEAKERS
Thomas Mai – Head of Mission: Pozible

SESSION EIGHT – AUDIENCE DRIVEN CREATION

4.15pm – 5.00pm
Engaging with audiences early and often to improve your content.

Understanding and connecting with your potential audience is crucial to the success of online content. This session will demonstrate practical ways to get feedback before you’ve even finished your project and how to creatively involve your audience through a process called Lean Filmmaking.

SPEAKER
Kylie Eddy – Co-Founder, Lean Filmmaking

SESSION NINE – SPOTLIGHT ON THE OVAS

5.00pm – 5.45pm
A discussion with a selection of finalists for the Australian Online Video Awards.

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